new arrival

e.l.f. Liquid Matte Eyeshadow. Liquid-to-Powder. Beige & Boujee | Soft-Matte Finish. High-Pigment Color. Crease-Resistant Long-Lasting Wear. Buildable & Blendable. Vegan & Cruelty-Free

e.l.f. SKIN Thirst Burst Pore-fecting Toner. Hydrating for Face. Smooths. Plumps & Minimizes Pores. Infused with Salicylic Acid. Vegan & Cruelty-Free

e.l.f. Fine As Fleck Glitter Eyeshadow. Tan-talize | Long-Lasting Sheer Eye Makeup With A Shimmer Finish. Soft. Smooth Formula. Vegan & Cruelty-Free

e.l.f. High Points Highlighter Brush. Soft & Tapered Face Makeup Brush For Illuminating & Creating Soft-Focus Glow. Vegan & Cruelty-Free

e.l.f. SKIN Holy Hydration! Barrier Goals Cream. Rich Face Moisturizer For Hydrating & Soothing. Helps Visibly Reduce Redness. Vegan & Cruelty-Free

e.l.f. Glow Reviver Lip Oil Stick. Pink-Me Energy | Tinted. Non-Sticky & Hydrating For A Soft-Shine Finish. Vegan & Cruelty-Free

e.l.f. Soft Glam Satin Concealer. Medium Coverage. 10 Fair Cool | Hydrating Hyaluronic Acid & 1% Hibiscus Complex. Crease-Resistant. Lightweight Formula. Vegan & Cruelty-Free

e.l.f. Halo Glow Soft Focus Setting Powder. Silky & Creates Soft Glow Without Shine. Smooths Pores & Lines. Vegan & Cruelty-Free. Deep/Rich

e.l.f. SKIN Brightest Besties Duo. Travel-Sized Skincare Set. Brightening Face Serum & Vitamin C Eye Cream. Boosts Radiance. Depuffs & Evens Skin Tone. Vegan & Cruelty-Free

e.l.f. SKIN Thirst Burst Dew-O. Travel-Sized Skincare Set. Exfoliating Facial Toner & Hydrating Serum Drops. Gives Skin A Dewy. Bouncy Glow. Vegan & Cruelty-Free

e.l.f. Halo Glow Silky Powder Highlighter. Long-Lasting Luminous Face Finish. Cake-Resistant With Micro-Shimmer. Vegan & Cruelty-Free. Soft Pearl Era

e.l.f. Soft Glam Brightening Corrector. Helps Minimize Dark Circles & Discoloration. Hydrating With A Natural Finish. Vegan & Cruelty-Free. White

e.l.f. Glow Reviver Melting Lip Balm. Tinted. Pink Lemonade | Hydrating & Glossy. Buildable Sheer Color. Soft Texture with Hyaluronic Acid Blend & Nourishing Butters. Vegan & Cruelty-Free

e.l.f. Pillow Puff Concealer Sponge. Beauty Blender For Streak-Free. Even. Makeup Application With Airbrushed Finish. Latex-Free. Vegan & Cruelty-Free

e.l.f. Tap & Blend Concealer Brush. Covers Blemishes & Dark Spots For An Airbrushed Finish With A Precision Tip. Synthetic. Vegan. & Cruelty-Free

e.l.f. Glow Reviver Melting Lip Balm. Tinted. Island Colada | Hydrating & Glossy. Buildable Sheer Color. Soft Texture with Hyaluronic Acid Blend & Nourishing Butters. Vegan & Cruelty-Free

e.l.f. All Day Every Day Makeup Kit | Hydrating Face Primer. Curling Mascara. High-Shine Lip Gloss & Clear Eyebrow Gel + Mascara. Vegan & Cruelty-Free

e.l.f. Glow Reviver Melting Lip Balm. Tinted. Blue Razz Slushy | Hydrating & Glossy. Buildable Sheer Color. Soft Texture with Hyaluronic Acid Blend & Nourishing Butters. Vegan & Cruelty-Free

e.l.f. Glow Reviver Melting Lip Balm. Tinted. Sherbet Punch | Hydrating & Glossy. Buildable Sheer Color. Soft Texture with Hyaluronic Acid Blend & Nourishing Butters. Vegan & Cruelty-Free

e.l.f. SKIN Thirst Burst Lip Treatment. Sheer Guava | Hydrating Lip Balm Moisturizer for Plumping & Relieving Dry Lips. Vegan & Cruelty-Free. Guava

e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum. Helps Visibly Plump & Smooth Complexion with Nourishing Peptides. Vegan & Cruelty-Free

e.l.f. SKIN Save Your s.e.l.f. Hypochlorous Mist | Dermatologist-Developed Facial Spray. Soothes & Calms Redness. Sensitive & Blemish-Prone Skin. Vegan & Cruelty-Free

e.l.f. Cream Blush & Bronzer Duo Brush. Blending & Layering Brush | Cream Formulas. Dense Synthetic Bristles. Angled Sculpting. Creates Seamless & Professional Finish. Vegan & Cruelty-Free